Out In The Mountains 2003 Readership Survey

Please print out thissurvey, fill out as much as you feel comfortable with, and mail it to theaddress at the end of the survey.

All questions are optionalbut the more information you give the better we can do - Thanks!

1) What is your age?

_ Under 18Ê _18-24Ê _ 25-34Ê _ 35-44Ê _ 45ö49Ê _ 50-54Ê_ 55-59Ê _ 65-69Ê _ 70-79Ê_80-89Ê _90-99Ê _100 or over

2) You identify as:

_ Gay MaleÊ _LesbianÊ _ TransgenderÊ _ BisexualÊ_ Straight Male _ Straight Female _ QueerÊ _ Other (specify) ________________Ê

_ Donât classify myself

3) What is your approximate annual household income?

_ Under $10,000Ê _$10,000 ö 19,999Ê _ $20,000 ö29,999Ê _ $30,000 - $39,999Ê _ $40,000 ö 49,999Ê _ $50,000 - $59,999

_Ê $60,000 -$69,000Ê _ $70,000 - $79,999Ê _ $80,000 - $89,999Ê _ $90,000 - $99,999Ê _ $100,000 or more

4) What is your highest level of education?

_ Some High SchoolÊ _High School GraduateÊ _Vocational/Technical TrainingÊ _ SomeCollegeÊ _ College GraduateÊ

5) Do you use a computer at home or at the office?Ê _ YesÊÊ_ No (if No - Skip to Question 10)

6) Do you ever visit our web site www.mountainpridemedia.org? _YesÊ _ No

7) How often do you access OITM through Mountain PrideMediaâs web site?

_ NeverÊ _ Once amonthÊ _ Once a weekÊ _ More than once a weekÊ _ Other (please specify) ______________________

8) Do you shop online? _ NeverÊ _ OccasionallyÊ _ Often

9) Do you know about Mountain Pride Mediaâs affiliates webpage? _ YesÊ _ No

10) Which of the following do you read/listen to on aregular basis?

_ Seven DaysÊ _ Daily/Weekly/MonthlyPapers (specify)______________________________________________________________

_ Vermont Public Radio _ Other Radio(specify)______________________________________________________________________

_ Bay WindowsÊ _ InNewsweeklyÊ _Equality PressÊ _ The AdvocateÊÊÊÊÊÊ _Other GLBT publications (please list below):

11) How frequently do you read OITM? _ Every issueÊ _ 9 issues a yearÊ _ 6 issues a yearÊ _ 3issues a yearÊ _Other (specify #) ______

12) How long, on average, do you spend looking through eachissue of OITM?

_ 2 to 3 hoursÊ _ 1to 2 hoursÊ _ 30-59 minutesÊ _ 15-29 minutesÊ _ less than 15 minutes

13) How many people are likely to read your copy of OITM?

_ 1 other personÊ _ 2other peopleÊ _ 3 other peopleÊ _ More than 3 other people

14) How long on average do you keep each issue of OITM?

_ I save them indefinitelyÊ_ All monthÊ _ Three weeksÊ _ Two weeksÊ_ One weekÊ _ Less than a week

15) How many times do you refer to each issue of OITM duringthe month? _ 10 or more timesÊ _ 7-9timesÊ _ 4-6 timesÊ _ 1-3 times

16) Have you used the services/products of an advertiserbecause they advertise in OITM?Ê _ YesÊÊÊÊÊÊÊÊ _ No (if No ö Skip to Question 18)

17) If yes, have you since become a repeat customer of theseadvertisers? _ YesÊÊÊ _ No

18) Do you have trouble finding OITM? _ YesÊ _ NoÊ_ Occasionally 18a) I _ am / _ am not a current subscriber.

19) Is there a place youâd like to pick up OITM but canât?

Name, address, town: __________________________________________________________________________________________

20) How much of what you find in OITM do you feel you canâtget from any other sources?

_ 100 to 90%Ê _89 to80%Ê _79 to 70%Ê _69 to 60%Ê_59 to 50%Ê _49 to 40% _39 to 30%_29 to 20% _19 to 10% _ 9 to 1%

Please tell us how frequently you read the followingsections/columns in OITM and what you think of them!

ÊRead (1 = every issue to 5 = never)ÊÊÊÊÊ Rate (1 = excellent to 5 = poor)

Section or Column	Read	Rate
Editorial
Letters to the Editor
At Witt's End (editorial cartoon)
News Articles/Features
The Rest Of Our World
Views Pieces
Spiritual Essence
Crowâs Caws
The Amazon Trail
Women Like That
The Stars Are Out
Naked Curiosity
Book/music/video reviews
Health Articles
Travel Articles
Classifieds
Community Compass
Calendar
The Source
Ethan Green cartoon
Dykes to Watch Out For cartoon
Curbside cartoon
Green Landers cartoon
Other (specify)_______________

Is there anything youâd like to see in OITM that isnât currentlybeing represented?____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Is there something that was once in OITM that you miss?

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Any other comments youâd like to share with us?

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Your information (optional):

Name:

Address:

Phone:

Email:

Would you like to have someone contact you about: __writingfor the paperÊ __joining acommitteeÊ __becoming a board member

__ Other (please specify):___________________________________________________________________________________

Please mail yoursurvey back to us:

Mountain PrideMedia, Inc.

Attn: ReadershipSurvey 2003

PO Box 1078

Richmond, Vermont05477-1078